Back to the point. I work with Tal for a while now. At the IAC event, it was the first time I watched her lecturing live. It was fascinating. Tal was talking about social media branding. Explained how you can use your social media platforms to grow your audience. What kind of content strategy you should use. How to use Instagram to your advantage and etc.  The event spans the entire day. Different leaders and entrepreneurs lectured simultaneously about many subjects in the digital world. Tal’s lecture was scheduled to be for everyone altogether. And honestly, it was a smart idea. I do social media for a while now, as I told you. So I know the importance of using it and more importantly, how. But not everyone does. And that’s ok. Although, be sure to educate yourself about this. The audience was fascinated by Tal’s lecture. Let’s say, we had not enough time for all the questions.