With more than a billion active users a month, and an average of 500 million active users per day, Instagram is probably the most important, stable, and diverse social media network nowadays. Naturally, many business owners use Instagram as a marketing tool, and in addition to their personal Instagram profile, operate a separate account for their business. Therefore, if you want to promote and market your NFT project, it is more than reasonable that alongside the projects’ communities on Discord and Telegram, you need to have an ebullient Instagram page.
When we look at the numbers above, we can see that the NFT area has already a strong presence on Instagram; more than seven million posts can be found today with hashtags on NFT and its derivatives; that is to say, that the competition for attention is already intense (It’s amazing to think that almost all of those posts are from the last 12 months alone).
However, we believe that the connection between Instagram and NFTs is about to get even tighter: Instagram is inherently a visual platform, and therefore it fits the NFT field perfectly. Very Shortly Meta (i.e. Facebook, the owner of Instagram), is expected to deepen its involvement in the NFT field: Instagram will soon allow its users a method to state their ownership rights in NFT protected artworks, similar to the way Twitter allows its users today, with a hexagon-shaped profile picture frame, and a link to the arts’ blockchain address.
All that is stated above is just some of the reasons that you should start to promote your NFT project on Instagram today. But how will you make your NFTs stand out? Here are a few pointers for promoting your NFT project on Instagram.
Though the NFT field gained widespread recognition and publicity in the past year and a half, it hasn’t hit the mainstream yet. As for now, mainly crypto fanatics and other early adopters are the ones that really buy and sell NFTs, or even understand the lingo. We can see it on Instagram; In other words, if their Instagram routine is mainly staring at pastries, cute puppies, or girls in bikinis, you probably shouldn’t go after them with your NFT project. Who are the people we should go after? To know that, we need to characterize them more accurately. A good way to do that is to follow other projects and see who follows them. For instance, you can go to “The Holy Ones” Instagram project and try to profile the projects’ followers.
When we look at the people that follow NFT projects on Instagram, we can see that most of them are either crypto enthusiasts, Gen Z youngsters, and a small portion of the “general” Instagram crowd. The more we deepen our understanding of our audience, the more we can adapt our posts and hashtags accordingly, and focus our efforts towards the target audience. Therefore, following and understanding other projects followers is a worthy use of your time.
At “The Social Lady”, we’ve been dealing with Instagram marketing basically since it initially started. There is a lot to know in the field of Instagram marketing, but the bottom line is this: Instagram loves content that generates engagement. Content that gets likes and comments will get more prominent exposure in other users’ “explore” section, which will aid it to generate more engagement, which will help to get more exposure, and so forth.
Once we understand that engagement is the name of the game, we set it as our main target for Instagram promotion. We can do this in the good old classic Instagram methods: Liking other users’ posts, commenting, following, etc. Like, comment, and follow others, and some of them will like you back.
Beyond that, we need to manage our Instagram profile and content according to the target audience’s characteristics. As we’ve established earlier, the NFT audience is mainly a young crowd of followers, who see themselves as non-conformists and dislike brands and old establishments. Therefore, we need our content to be approachable, down-to-earth, and personal: Let people know you, who you are, what kind of art you’re making, why you have made this project so forth. Share personal things about you and your art with your community, and get much-wanted traction.
Well, as you know (or at least should know) hashtags on Instagram are kind of a big deal: They help categorize your content for users and most of all for the algorithm (that determines who will be exposed to our content). As we’ve stated earlier, there are some really popular hashtags in the NFT field. However, to try and create maximum exposure through hashtags, using the most popular hashtags won’t necessarily help much` Instead we can try and use some of the less obvious hashtags, those that are a bit more niche, and therefore less competitive. Try and find those niche hashtags that somehow connect with your project.
In conclusion, to promote an NFT project and succeed at it, you need to press hard and on all fronts. Instagram is one front that you can’t afford to miss, especially at this period. If you want to know more about promoting NFT projects, its best to consult with NFT marketing experts.
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