If you have a business, and you’re growing your social media presence on Facebook and Instagram, you’ve probably already heard about Instagram engagement pods.
On the surface, an engagement pod can look like a waste of time or another artificial Likes generator. Still, when you know which group to choose and how to use it correctly to benefit your social profiles, the advantages can be enormous.
As someone who’s witnessed the rise of social media marketing since its beginnings and has experimented with many different growth tactics and techniques, I want to share a few tips for using Instagram engagement communities to grow your audience.
The main aim is to bring real traffic to your profile and build the right niche audience for your business. Being a part of a supportive community of other business owners who share tips and knowledge is the silver lining.
Most IECs operate as part of Facebook communities and address Instagram as well as Facebook activity. Other communities are based on Telegram or in Whatsapp groups.
Some communities have hundreds or even thousands of participants. Others are more niche and limit themselves to specific businesses such as bloggers, influencers, artists, etc.
As Whatsapp groups are limited to 256 participants, these are usually more intimate and based friends adding other friends who can benefit from the community support.
If you are interested in joining our engagement community, where small businesses help each other grow, all you need to do is follow this link:
The short answer is that you have to get engagement on Instagram to get more engagement.
As multiple experiments with the Instagram Algorithm show, the more engagement your content gets, the higher its overall reach becomes. The Algorithm considers many factors, but we can say with certainty that one of the most important ones is your engagement rate in the first minutes after posting. The more Likes, Comments, and Saves you’ll get in the first hour that your post is live, the more chances you have for the post reaching the coveted Explore Feed and reaching people who don’t follow you.
That’s the reason why engagement pods work by creating short-lived comment threads with participants commenting on each other’s content. Once you post a link to your content, you’ll get a boost of engagement from group members, making the Algorithm take note and promote said content even further.
Saving a post and commenting on it is much more potent than a mere “like,” but not every comment is a quality comment. The Instagram Algorithm “looks” at many factors, and it can not be fooled with generic responses. Dropping an emoji is not enough. The best comments directly address the post’s subject, so take the time to read before commenting. You will also discover that when you engage with content from others, they will be much more motivated to engage back and form mutually beneficial Instagram friendships.
In every online community, there are rules, and you should take the time to read them over and stick to them. When they are strictly moderated and upheld, the group becomes more efficient, and everyone wins.Β Β
Here are a few general guidelines to remember:
Recepriority:Β Once you post your link in the group, you’ve taken the responsibility to respond to others. Take the time to help out as many people as you can.
Quality:Β Write the quality comments you would like to receive. Use at least 4 words and add emojis.
Relevance:Β As I explained, time is of the essence here. Post your newest content in the group and do your best to respond to others as soon as they post.
Here are a few numbers to get your head around: Instagram has a billion monthly users. More than 60% of them use it daily. Reaching just a tiny fracture of them can help get a lot of exposure for your business.
The best way to reach more people that don’t follow you? Having a high engagement rate and landing on the Explorer Feed.
Therefore, the most significant advantage of a growing community is boosting your engagement rate.
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Does your business need to increase its exposure? Would you like your social profiles to grow? Join our community.
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