What You Need to Know About Content Marketing
If you havenβt been intentional with the messages you send to your target audience, this article is for you.Β Now more than ever, the competition for your customerβs time is fierce. So, you need to know how to send the right message in the right way.
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You’re about to find out what you need to know about content marketing because, in this article, Iβm going to:
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βΌοΈΒ Explain what content marketing is, and why itβs important.
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βΌοΈΒ Identify different types of content marketing.
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βΌοΈΒ Tell you how to create a strategy for your marketing.
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βΌοΈΒ Share a timesaving secret.
Want to build a winning content marketing strategy and take your business to the next level? Click here.
What is content marketing?
Content marketing is creating material to share with your audience and developing a plan to deliver it. Itβs not a sales message. Rather, itβs meant to create interest in your products or services. and allows your audience to get to know, like, and trust you.
Why is content marketing important?
Content marketing helps you connect with your target audience. It allows you to get personal, be authentic, and build relationships. And it helps you talk about your products or services without sounding like youβre selling them.
What are the different types of content marketing?
There are many ways to use content marketing. Iβm giving you the five most common categories (below). Thereβs no right or wrong way. Pick the ones that make the most sense or you and your business goals.
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1. Social Media. Using social media is a powerful way to get your content out there. Keep in mind, however, that each channel has a purpose. So, think about what your customers want. For instance:
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βͺοΈ Β Facebook is a platform primarily used for entertainment and news and for referring viewers to your website.
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βͺοΈ Twitter is a news platform and a social network. Itβs good for sharing blog posts and promoting content on your website.
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βͺοΈΒ Instagram is an extremely visual platform thatβs perfect for posting images and videos (Reels) but not for driving traffic to your website or blog.
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βͺοΈΒ Pinterest is another extremely visual platform used to spark inspiration for projects.
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βͺοΈ Β LinkedIn is a professional network thatβs well-suited for building authority through posting industry-related articles.
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2. Blog Articles. Publishing articles that relate to your products or services is a cost-effective and excellent way to drive traffic to your website.
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3. Video. TikTok and Instagram Reels make videos easy to create and publish. Social media platforms favor videos over written content, so publish as much as you can and as often as you can.
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4. Infographic. Use simple infographics to break up content and explain complex subjects.
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5. Podcast. Podcasts are an ideal way to convey your brandβs personality and one of the best sources of repurposed content (more on that below).
Want to build a winning content marketing strategy and take your business to the next level? Click here.
How to create a content marketing strategy.
The essential elements of an effective strategy are:
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1. Planning. When are you going to post your content? Which days and at what time?
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First, find a social media calendar template. There are plenty of free versions available. Then plan all of your posts for an entire month, so you wonβt have to struggle for ideas every day.
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Creating a schedule will help you be consistent with sharing your content and make sure you have variety.
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2. Creating. What are you going to post about?
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Come up with at least 3 different topics/subjects you can regularly talk about and that your audience will want to read and plug those into your calendar. For example:
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βͺοΈΒ Your Brand DNA. This is what makes your business unique, your voice, your personality)
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βͺοΈTestimonials and Reviews. Social proof is more effective than you telling your audience about how great your products and services are.
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βͺοΈΒ Tips, Advice, and Free Resources. Give your audience something valuable and useful with quick Did You Know type posts, checklists, and cheat sheets.
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3. Distributing. How are you going to deliver your message?
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Consider the content you want to put out and use the information above to select the right channel.
Want to build a winning content marketing strategy and take your business to the next level? Click here.
The timesaving secret youβve been waiting for.
If youβre worried about how youβre going to create all the content you need for every post scheduled on your content calendar, donβt be. Iβm going to share a timesaving secret with you: Create content you can repurpose.
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Let me explain.
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Repurposing content is all about working smarter, not harder. That is to say, create one dynamic piece and turn it into new pieces.
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Here are some examples:
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βͺοΈΒ Transcribe a podcast episode and turn it into a blog article. Conversely, you can turn a blog article into a podcast episode.
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βͺοΈΒ Choose an audio snippet from your podcast. Then, add the snippet to a relevant image and layer the image with a Waveform. Finally, share it on your social media channels.
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βͺοΈΒ Take a well-developed point from your podcast transcript/blog article and use it as a post for your social media channels.
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βͺοΈΒ Take another well-developed point from your podcast transcript/blog article and use it in an email newsletter.
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βͺοΈΒ Create an Instagram Reel that highlights a few key points of your podcast episode/article.
One last thing . . .
Test to measure your success.
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Experiment with different times of day and days of the week. See what your audience prefers. Use the analytics offered on each platform to get that feedback. You may find one channel performing better than the others. Likewise, use different headlines with the same message.
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All of this will help you fine-tune your content and improve your strategy.
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Have fun with it.
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