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December 9, 2024
Hey there social media marketers, have you been keeping up with Instagram’s latest updates? If not, you’re going to want to pay attention. Instagram is making some major updates that are going to seriously impact how you use the platform to connect with your audience. Instagram wants to make the platform a place where people spend more time engaging with a mix of media, not just scrolling through photos. That means big changes are coming that you’ll need to start preparing for now. Instagram is focusing on new options for collaborating on posts, adding music to carousels, and leveling the playing field between photos and videos. If you want to stay ahead of the curve and keep your followers engaged, check out what’s new and get ready to revamp your Instagram strategy. The updates are rolling out now, so dive in and start experimenting!
Instagram is doubling down on original photos and videos. They want to see more unique images and clips that haven’t been posted anywhere else.
For marketers, this means creating custom visual assets specifically for Instagram. No more reusing the same photos from your website or ads. Shoot original images or film short video clips highlighting your products, team, workspace, or customers using the platform.
Instagram also wants a good balance of photos and videos. Don’t just post product shots or promo images. Mix in behind-the-scenes footage, employee spotlights, or short video tutorials to provide value.
Collaborate with influencers and customers on “co-created” posts. Have them share photos or videos of them using your product or service. Repost their content or do a “takeover” of your Instagram Story. These kinds of authentic collaborations resonate more with audiences.
You’ll soon be able to add music to multi-image carousel posts. Select from Instagram’s library of songs and sounds to enhance the storytelling. For a product launch, use an upbeat soundtrack. For a philanthropic campaign, choose something more emotive.
With all these updates, it is shaping up to be an exciting year for Instagram marketers. Focus on high-quality original media, video, collaborations, and maximizing new features like carousel music. By providing unique visual stories, you’ll grab attention and gain a loyal following. The future is visual – are you ready for it?
If you’re an Instagram marketer, Instagram’s latest updates bring exciting new opportunities to connect with your audience. Here are a few of the latest updates you’ll want to leverage:
Instagram now allows accounts to co-author posts, letting multiple users share content to the same feed. As a marketer, consider teaming up with influencers, brand ambassadors or loyal customers to increase your reach. Let them take over your story or feed for a day to share their unique experiences with your product or service. Your followers will appreciate the variety of voices and behind-the-scenes peek into your community.
Share the spotlight (and content creation duties!) with users who know your brand best.
Tag collaborators to give them credit and increase their visibility too.
Try takeovers with influencers in your niche to tap into new audiences.
With collaborative posts, you can build deeper relationships with your followers and other brands in an authentic way. And who doesn’t want to save time creating content? Shared posts are a win-win for Instagram marketers looking to boost engagement in 2023.
Instagram is upping their music game. Starting in September 2023, you’ll be able to add music to your carousel posts and Stories. No more silent slides! Adding a soundtrack is simple. When creating a new carousel post or Story:
Tap the music icon — it looks like a little note — at the top of the screen.
Browse Instagram’s music library or search for a specific song or artist. They have a wide range of popular and trending music across many genres.
Pick a song and Instagram will automatically add it to all slides in your carousel or Story. You can adjust the volume or choose a specific section of the song for each slide.
Viewers will be able to see the song title and artist name at the bottom of each slide. They can also tap through to listen to the full song on the artist’s profile.
This new music feature opens up lots of creative opportunities for brands and influencers. You can now make engaging video montages, behind-the-scenes footage, stop-motion clips and so much more — all set to your favorite tunes. Music brings an extra layer of emotion and connection that static images alone cannot achieve.
Audiences love video and music on social media, so take advantage of Instagram’s latest update to bring your carousels and Stories to the next level. Keep your content fresh and stay ahead of the trends to build real relationships with your followers. The music feature is sure to inspire a new wave of interesting and shareable branded content on Instagram.
Instagram Notes is a new feature that allows users to share short, text-based status updates with their followers or Close Friends list. Notes are up to 60 characters long and disappear after 24 hours. Users can reply to Notes directly as DMs.
Notes is a casual way to share your thoughts, feelings, or plans with your followers. You can use Notes to:
To create a Note, open the Instagram app and tap your profile picture in the top right corner. Then, tap “Leave a new note” and enter your note. You can choose to share your Note with your followers you follow back or your Close Friends list.
To see Notes from the people you follow, go to your inbox and tap the “Notes” tab at the top. You can also see Notes from your Close Friends list when you tap their profile picture in your DMs.
Here are some ideas for Instagram Notes:
Get creative and have fun with Instagram Notes! It’s a great way to connect with your followers and share your personality.
So there you have it, all the latest changes coming to Instagram that you as a marketer need to be aware of. Instagram is giving videos more importance on the platform and treating photos and videos equally. The option to add music to carousel posts is a fun new feature your followers are sure to enjoy. And with collaborative posts, brands now have an easy way to partner on content creation.
Notes give you a new way to quickly share thoughts and connect with your community. As Instagram continues to evolve, the key for marketers is to stay on top of all the new features and find creative ways to use them to engage their audience. 2023 is shaping up to be an exciting year for Instagram, so get ready to hop on all the new updates and make the most of them for your brand. The future is video, collaboration, and more – don’t get left behind!
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