Want to know how to market your business on YouTube? Good. You’ve come to the right place. Video is the most engaging form of content, and this video-based platform is a fantastic place to get seen.
Let’s look at some interesting YouTube statistics:
📺 There are 2.3 billion users worldwide
📺 Viewers watch 1 billion + hours of video every day
📺 62% of businesses use it to post video content
📺 90% of people say they’ve discovered new brands or products there
So, how do you use YouTube to your advantage? Read on and find out.
Create engaging 3- to 4-minute videos that tell an interesting story and give your viewers the information they crave. You don’t need fancy, expensive equipment. Just make sure you have good lighting.
Stuck on what type of video to make? Here are a few ways you can go:
Review products that are useful for your industry. Everyone loves a recommendation. Capture everything from unpackaging the product to actually using it. Tell your viewers what you like about it or don’t like about it and why.
Answer the frequently asked questions about your business and/or industry. This builds your credibility as an authority and helps you become the go-to source for trustworthy and reliable information.
Interview thought leaders in your industry. This will increase your exposure because that person will share the video with his/her audience.
Viewers are 3x more likely to watch an online tutorial than they are to read instructions. Show them not only how to use your product but offer new ways to use it.
A vlog is a blog that’s come to life. Share your thoughts and ideas on video, and then you can turn the transcript into a written blog (or vice versa).
Behind the scenes. People love to see what goes on behind the scenes. Here are some ideas:
💡 how you package or ship your product
💡 how you get into your creative headspace
💡 how you unwind after a productive week
💡 how you connect with your family on the weekends
About the thumbnail: Check to be sure your video thumbnail isn’t you in the middle of a blink. Chose a nice, clear image that makes people want to click on it.
Make it count! Turn the transcript of your videos into blog articles, FAQs for your website, social media posts, LinkedIn articles, infographics, and white papers.
YouTube, like every platform, cares about and rewards engagement. The best way to do that is to include Calls to Action in every video, such as:
👉 Encourage users to like, share, comment on, and rate the video
👉 Ask viewers to subscribe to your channel
👉 Ask viewers to follow you on your other social media platforms
👉 Ask viewers to check out your blog
👉 Ask viewers to download your freebie/opt-in (a great way to build your email list!)
👉 Request feedback (about the video, your product, or service)
Stay alert. Make sure you respond to your viewer’s comments. Tell them how you’re using their feedback to improve their customer journey.
And don’t forget to thank them for their support 🙏
You’ve uploaded the video, now it’s time to share it! Your subscribers will get notified when you upload a new video, but the rest of the world needs a little help to find out. So, you can:
☑️ Promote your video on your other social platforms
☑️ Add the YouTube icon to your company’s website
☑️ Add the YouTube icon to your email signature
☑️ Send the video link to your email list with a compelling reason for them to watch it
☑️ Embed the link in your blog articles
YouTube is a remarkable marketing channel for your business. You can use it to promote new products or services and give your brand a personality. The opportunity to reach new audiences and win new customers is huge.
Reward your subscribers with consistent, worthwhile, and sharable content. Stay active and engaged, and watch your business grow 🚀
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