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April 15, 2024
In the past year, Instagram and Meta have emphasized creating authentic content on Instagram by giving it much more reach than commercial content. Those changes in the algorithm made it much more challenging to succeed in Instagram marketing. However, you can still generate sales for your business via Instagram. You just need to work a bit harder and systematically manage your Instagram profile.
Here are five tips that you can use to increase your sales on Instagram. Even if you use only some, it could change a great deal (our number 3 is probably the most important one).
Marketing 101: you have to focus on clients’ pleasure or pain. When we manage a business’s Instagram profile, we have to highlight the advantages of our products or services in a manner that will make our audience want and crave it. Therefore, we have to start most of our posts and reels with one of our product’s key advantages and present them in a manner that hits the spot.
If we have beautiful visuals of our products, we will use them in our posts. On the other hand, if we offer services, we will use a bold headline that focuses on what our clients are gaining.
#2: Don't oversell
People who manage an Instagram business account tend to post only professional content. Though visually, it achieves a “neat and tidy” Instagram profile, Instagram’s algorithm prefers authentic and personal content, especially with all of its changes in the past year. Therefore, to achieve results, we must use personal content regularly to generate more sales on Instagram.
We must keep it personal at all costs. Even if we don’t have any better ideas for content, we can just film ourselves, our employees, and clients doing our everyday things.
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Obviously, we have to publish stories showing personal or marketing content. But that is only part of it when it comes to stories: When we post a story, we have to call people to engage in them: Create a poll, use an emoji slider, invite people to send you DM’s, etc. The next step is to gather all those people who engaged with us and use them in at least one of 2 ways: targeted ads or initiated engagement. We will start visiting their profiles, like their posts, and view their stories. That way, they warm up to our brand until they are ready to make their purchase.
Building trust is a critical element of marketing. One way to do it on Instagram is by demonstrating the positive feedback that we receive from our clients. Collect testimonials, and publish them as story highlights, so every time someone explores our profile, they can see our previous track record.
You might think that this tip applies only to businesses that have a physical presence, but in fact, this can work with all businesses that take themselves seriously.
Instagram allows professional profiles to add action buttons: Book now, Reserve, and food order. You just go to your “Edit Profile,” click on the action buttons below, and choose what is right for you (Reservation is more restaurant-oriented, and book now is for other service providers).
Afterward, Instagram allows you to interface with pretty much every booking or reservation service there is. Just select the one that is relevant to you. If you don’t have one, it is time to create one: no matter what your line of work is, you can probably schedule some online counseling.
After we add our action button, it is time to call to action: When we publish stories or posts, we will combine a CTA (for instance, write BOOK NOW with all caps).
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