Twitter Spaces: Five Successful Tips

Just over a year ago, Twitter launched “Twitter Spaces” – a new (and not so revolutionary) service that at its core is based on “Clubhouse.” If you are not familiar with Clubhouse, it’s a chat room app for live audio discussions. Spaces is basically an imitation of Clubhouse, but since it is backed by Twitter, a very successful social network on an astronomical scale, it is likely to be much more successful and popular.

Technically it isn’t hard to start hosting a Space; You just long-press the Tweet button on Twitter and create an event (assuming you have over 600 followers). However, the real difficulty is successfully hosting a Space discussion that attracts listeners and gets them to show interest. How to successfully host a Twitter Space? Our tips and pointers.

Tip 1: From Intuition to Method

In order to host a successful Space, we need to go from relying on our Intuition to depending on meticulous planning. We feel this one requires some clarification: Have you ever sat down with your friends, and had a conversation so cool and clever, that you started thinking that even if neutral strangers had listened to that conversation, they would have found it interesting? That feeling often comes from a Confirmation bias we sometimes lack, thinking we are more interesting than we are. That thinking can sometimes make us say: “It’s not a TV show or a podcast. Just a Twitter Space. I’ll just wing it”.

However, If you try to host a Space and rely solely on your Intuition and charisma, you might succeed at it, but you also might fail. Suppose you want to host a Space that is interesting and attractive successfully. In that case, you have to plan it:

Prepare Discussion topics and talking points.
Anticipate claims and prepare for them.
Navigate the conversation so it will keep interested over time.
Strategize: Plan your events for a duration of at least two months in advance, so you will know the guest and theme for each episode. If you plan it right, you can relate to all of the relevant values of your brand at the end of the planned period.
Consistency: Make sure that your Spaces are always on the same say and at the same time. It makes people take your more seriously.

If you are experienced in talking in front of a crowd, you are more likely to succeed at this. If you are not, it’s best to outsource this kind of activity (or just accept the fact that it will take some time before you will get that hang of it).

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Tip 2: Various guests

If you want your Space to be attractive every time, you have to diversify the points of view on the Space. Different views create exciting discussions. The best way to do it is to bring an additional and different guest in every episode, someone who carries another point of view to the central theme of the Space. It is also preferable to get influencers who have their own gravity force and can elevate your game. The kind of guests who knows how to hold spaces, and have their own audience and could bring you new ears.

Tip 3: Promotion

Upcoming Space? If you want other people to bother and spend time listening to you speak, you have to get them interested in what you have to say. First, you have to brand yourself and the event: Use strong images to get the people going. Also, give each Space it’s own title (Episode number/ date and name/theme).

Another thing is advertising. Post it in different locations on social media: Instagram story, Facebook post, Facebook groups, LinkedIn post etc.

Tweet about it yourself and ask your friends to press Like and Retweet; You can share a tweet about your upcoming space on your feed, to get people prepared and adding it to their calendars. also, DM the event link to people who might be interested in it.

Tip 4: Make it worthwhile

Are you promoting an E-Commerce brand of some sort? If you want to promote your Space and Brand, giving freebies is a great way: Discounts, POAPs, Samples; Whatever you can to get people to enter. Usage of freebies is a proven strategy for brands in their early stages.

Tip 5: Get Comfortable

Hosting a Space can take a while and consume a lot of energy, and that is why you have to do it when you are refreshed and energized. Furthermore, you have to have a comfortable chair and use comfortable quality headphones.

Conclusion

Twitter Spaces is a great tool for marketing your brand, but only if its done the right way. After each space, you can download it and use the materials for your marketing needs.

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