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December 9, 2024
Have you started dreaming about the holidays yet? The familiar smell of cinnamon and pine, the cheerful sounds of seasonal music, the twinkle of decorations. While the actual holidays are still months away, it’s not too early to start building that festive spirit and hype on social media. You have the power to shape your audience’s mood and get them excited for what’s to come. Why not start spreading some seasonal cheer and anticipation now to increase engagement and drive more interest in your holiday campaigns down the line? Teasing your festive promotions, products, and content on social media with some carefully crafted messages in the weeks leading up to the holidays is a simple way to spark joy and maximize your impact when the season is in full swing. Get ready to celebrate early and often – your followers will thank you for it!
The holidays will be here before you know it, so why not start building excitement now? Teaser campaigns on social media are a great way to give your followers a taste of what’s to come and ramp up anticipation for your holiday promotions.
Post photos of new product samples, and behind-the-scenes shots of holiday decorating or baking in your office or store. Share cryptic messages or countdowns to pique interest without giving too much away. These little previews create mystery and get people talking.
Offer followers a chance to win a gift card or free product as an early holiday treat. Ask them to like, comment or share for an entry. Contests are an easy way to increase engagement and spread the word about your upcoming campaigns.
Take followers live on Facebook or Instagram and give a quick walkthrough of new inventory or holiday plans. Let them ask questions in real-time. Lives feel spontaneous and personal, and the ability to interact makes followers feel like insiders.
Using social media to build hype around your holiday promotions is a smart strategy. Start planning your teaser campaigns now for maximum effect. Your followers will be delighted by the little tastes of holiday joy along the way, and bursting with excitement by the time your seasonal sales and special events finally arrive. The holidays are meant for sharing, so share the excitement and spread the cheer!
Once you’ve announced your big holiday campaign and offer, keep the excitement building by teasing your audience with sneak peeks and contests on social media.###
A few weeks before launch, start posting teaser images of new products or behind-the-scenes shots of your team preparing for the holidays. Ask followers to guess what’s coming or share what they’re most looking forward to. Engage with them in the comments to build buzz.
About a week out, run a contest like ‘share this post and tag a friend for a chance to win a $100 gift card.’ Sweeten the pot by offering an extra entry for following you on multiple platforms. Contests are a fun way to increase visibility and get people talking.
When you’re just days away from launch, do a ‘Labor Day Weekend Ideas’, ‘12 Days of Giveaways’ or ‘Countdown to Christmas’ contest where followers enter to win a new prize each day like gift baskets, store credit or free shipping. Require them to check back daily to build habit and anticipation.
Sneak peeks, teaser images, guessing games and social contests are all great ways to rally your audience in the weeks and days leading up to your big holiday campaign kickoff. By the time launch day arrives, your followers will be bursting with excitement to shop the new deals and promotions you have in store for them. The holidays are all about anticipation and suspense, so tap into that spirit with some strategic social teasing. Your audience, and your sales numbers, will thank you!
Spreading holiday cheer across all your social media profiles is the best way to build excitement leading up to the season. Posting the same or similar content on multiple platforms increases visibility and allows more people to discover what you have to offer.
Start by sharing holiday promotions, sales, giveaways, or event announcements on major platforms like Facebook, Instagram, and Twitter. For example, if you’re running a 12 Days of Christmas giveaway, tease it on each network with enticing photos of the prizes along with a link to sign up. Your followers who actively use more than one of these platforms will likely see the posts on both, doubling their anticipation!
Next, repurpose evergreen holiday content like DIY decor ideas, gift guides or recipes. For instance, share step-by-step photos of how to make pine cone fire starters or cinnamon sugar ornaments on Pinterest and Instagram. Then describe the project in a short Facebook post with a link to the photos. The same can be done with a video tutorial by posting it on YouTube or IG Reels and embedding it in a blog post.
Finally, use Stories and live videos on platforms like Facebook, Instagram and Snapchat to give sneak peeks behind the scenes. Show your team decorating the store, baking in the kitchen or wrapping gifts. These quick casual clips give your audience a sense of personal connection and build excitement for what’s to come. People who view the Story on one network may catch the next installment on another, eager to see what’s next!
Promoting your holiday campaign across social media may require some extra work, but engaging with your audience on multiple fronts will drive the buzz and traffic you want this season. Keep people coming back for more tidbits of holiday cheer on all their favorite platforms.
So there you have it, some tips for building holiday hype on social media by starting your campaigns early. Tease away on social, drop hints about what’s to come, share behind-the-scenes sneak peeks, and really ramp up the anticipation. Your followers and customers will be hooked as the excitement builds over weeks and months. And when your big holiday promotions, deals, or product launches finally drop, your social media fans will be primed and ready to celebrate. Starting the celebration early on social media is a strategy to turn the slow build-up to the holidays into an exciting journey for your audience. Why wait when you can start spreading seasonal joy and cheer right now? The holidays are meant for hype, so get social and start building it today!
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