All Articles
December 9, 2024
Last week we talked about newsletter marketing, how it can benefit your business, and how to maximize efficiency. Today, we want to take things one step further, and talk about another form of using emails for marketing: Email Series.
Email Series is a series of pre-planned emails sent according to a predetermined mechanism we set for it. We can design an email series and specify all kinds of things: The message in every email, the time gap between them, the design, and whatnot. How to successfully use email series? Here is everything you need to know about it.
Before diving into the best way to perform the email series, let’s first understand its rationale. If we will understand it, we will use this tool better. Think about the Coca-Cola branding as an example: everybody already knows Coca-Cola. Why bother advertising it so heavily?
The answer is that prolonged exposure has a powerful effect: we all have defense mechanisms in the back of our minds that makes us fear what we don’t know. Prolonged exposure helps diffuse these mechanisms and helps us feel acquainted with brands and marketing messages. The fundamental principle in email series is the same: sometimes several emails are more effective than one.
So, let’s say someone is browsing our website and adds himself to our newsletter mailing list. You might think, “Well, so we will send him a newsletter next week, right?”. However, we should view it from a broader perspective. When that person is engaging, that means he’s hot and ripe. It is a window of opportunity for us to let him get familiar with us. We will use an email series:
Email series is a powerful tool for online marketers. Use it, but use it wisely. Contact us at the bottom of the page if you want a proper marketing consultant.
Let us know how we can help you!
