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December 9, 2024
How do you digitalize your business? While Covid’s pandemic effects are wearing off for most parts of the world, some trends that started or accelerated due to Covid have continued despite the de-facto end of the epidemic. An example of such a trend is the Digitization of many businesses that have so far “skipped” online presence.
During the hard times of Covid, we offered several ways to “digitalize your business” and adjust to the new situation. Now, we want to provide you with several tools in which you can take your business to the digital era with meager costs and a relatively high return on your investment.
Business Website
In the age of WordPress and similar visual platforms, building a website and maintaining it is something that has become very easy and affordable. Building a website will give your business a solid digital presence whenever someone googles your brand name. A website nowadays is like a business card that every business must hold.
It is true that some businesses still prefer no-cost alternatives such as a Facebook page. However, with Facebook or similar social platforms, you don’t have ownership rights over your content, and you can’t even control its distribution. Furthermore, due to the competition between Facebook and Google, a web page will be much more prominent on Google than a Facebook page. The only logical conclusion is to build and cultivate a website for your business and use it to highlight your professionalism. This is a great way to digitalize your business.
Google My Business is a free Google tool that allows you to manage your business display on Google search and Google maps. You can enter all sorts of information regarding your business, like location, working hours, pictures, reviews, and more. All businesses on google my business are verified by google, so it is considered credible and accurate, and nowadays, every business must have a GMB page.
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We know we are biased regarding Instagram and all, but the truth is that every business must have an Instagram page. It is by far the most common social network (over a billion monthly users, 60% of them use it daily) that has the highest reach among most age groups.
Managing an Instagram page these days is more accessible than before since Instagram highlights authenticity: If your content looks sharp and slick, the algorithm might not like it. Instead, Instagram prefers you just broadcast your true self all day.
Keeping and maintaining a mailing list of your clients and followers is one of the best ways to get clients updated about your business, preserve brand awareness, and highlight your professionalism. That is why it is important to start collecting your clients’ emails and create your own mailing list. Then, use an email service provider (ESM) such as Mailchimp, HubSpot, or others. Most of these have a free version that will be sufficient, at least at the beginning.
It is hard to find anyone in the western world that doesn’t have Whatsapp. It is the most immediate digital communication form that exists, even more than a phone call. That is why your business should consider Whatsapp Business: It allows you to build a profile for your business and keep an immediate connection with your clients, sort irrelevant clients, have automated responses, and more. It even allows you to activate it with a landline, so your personal WhatsApp can remain private.
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