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December 9, 2024
Instagram reels! Maybe you didn’t notice, but Instagram has really changed in the last couple of years. It used to be a photo app; now, it’s basically a video app in many aspects. Instagram’s algorithm gives significantly more organic exposure to Reels at the expense of image content. Lately, we see that even the Facebook algorithm prefers short video Reels over texts and images. As we stated before, this all has to do with Metas’ competition with Tik Tok in the video content scene.
In the light of these changes, we realize that creating video content for brands is a much more complicated task than creating visual content, and it requires a lot more planning and creativity than before. However, when you are managing an Instagram account for your brand, you have to adapt and be able to produce much more video content than before, and that’s just the reality. So for your convenience, we have gathered for you five helpful tips that will help you create more compelling content for Instagram. Instagram
When we try to create Reels for our page, we might miss some of the content right under our nose: our previous video materials. If you have any promotional videos you created for your business, video ads, or other materials, there is no reason to use them again now when you have to produce Reels. By using simple editing apps, you can cut and edit what is unnecessary and adjust the clips to the new vertical format.
It is worth stressing that original and organic materials are always the better option for creating marketing content; Authenticity and uniqueness are essential. They can benefit your business more than any stock footage. However, we will want to address issues that we don’t have the appropriate visual content for in many cases. For these instances, We can try to use videos or photos in the public domain (meaning, it doesn’t involve copyright infringement). We can try to be creative and combine the materials with some original text and an exciting soundtrack. We can also use video content from stock video websites, like VideoBlocks, Canva, etc, and create great Instagram Reels.
One of the most prominent trends in the Instagram-Reels scene is a Reel that is made entirely from a sequence of still photos. If you have a lot of images of your business, you can easily turn them into a great Reel with the right music and editing. If you still don’t have enough photos of your business or brand, it is time to get to work and start taking pictures.
Do you want to know what big brands are doing when they want to produce content with that “Instagram facade”? They hire experts to do it for them. Creating Reels that will really attract the eye on a platform full of visual stimulations like Instagram is not something you can do by using half measures. If you don’t have the required experience in creating and editing professional-looking reels, it is probably best to outsource this work. Even if you are a small business, you can still try to collaborate with early-stage influencers (that won’t be that expensive) and have them focus on creating Reels for you.
As stated above, it is usually best to outsource this kind of service. However, if you still insist on creating Instagram Reels yourself, our best advice is to keep practicing it because practice makes perfect. You can try to start simple and elevate your game later. As we mentioned, Reels get more exposure anyway, so even your worst Reels still have value. Also, don’t hesitate to film yourselves: your audience will always prefer knowing the man behind the brand. Just look straight to the camera, talk to your followers directly, and make them listen.
Let us know how we can help you!
