They established profound credibility in their own specific industry and got access to a huge amount of followers, waiting to follow their recommendations: influencers marketing has long ago became one of the best Word of Mouth campaigns you can create for your brand. But do you know the right influencers for your brand? Creating a successful Influencers campaign requires also tailoring the right opinion leaders to the goals of your campaign and the audience you want your brand to engage with. For 2020, we took a close look at the most fascinating influencers, using Hypr’s 360° influencer marketing platform that allows you to automate and simplify your campaigns. Planning your marketing budget for 2020? Here are 7 influencers you’d want to keep an eye on:
Astronomer Amber is a science communicator, researcher, and data scientist. With over 45k followers, Amber is living proof that you can be a true inspiration for engineers and techies without even owning a reading glasses.
The Numbers:
Instagram: 46.5K Followers Twitter: 22.3K Followers
Avg. Engagement Rate: 4.27%
Key Audience Interest: Technology, Computer Programming
* All data curated via Hypr
Millennials and Gen Z might already know her, but if you don’t, meet Karsyn Elledge: a racecar Driver and a host of Hammer Down on Nick Sports TV based in North Carolina.
The Numbers:
Instagram: 24.1K Followers Twitter: 44.9K Followers
Avg. Engagement Rate: 3.54%
Key Audience Interest: Nascar, fitness, Workout
* All data curated via Hypr
Sarah is a nutritionist and realistic mom behind ‘snackswithjax.wordpress.com’, a platform where she shares content about motherhood and recipes. If you’re a mommy with a picky eater at home, you better watch these great ideas for meals, served with a beautiful, eye pleasing IG account.
The Numbers:
Instagram: 60K Followers Facebook: 1.1K Followers
Avg. Engagement Rate: 1.64%
Key Audience Interest: Food, Decor, Moms
* All data curated via Hypr
Make up addicts, this one’s for ya’ll! Cruelty-Free Kitty is a beauty blog and resource for curated cruelty-free information owned by Suzi. Into makeup, beauty tips, and healthy lifestyle choices? Check out this beautiful account and learn more about how you can help to end animal testing Search the A-Z list of cruelty-free brands and much much more.
The Numbers:
Instagram: 48.7K Followers Pinterest: 16.16K Followers Facebook: 59.7K Followers
Avg. Engagement Rate: 3.05%
Key Audience Interest: MakeUp, Vegan, Beauty Blogger
* All data curated via Hypr
The Dishelin Guide is a food blog created by Jay Zygmunt, with the goal of helping followers find the best dishes in New York, period.
The Numbers:
Instagram: 60K Followers
Avg. Engagement Rate: 1.82%
Key Audience Interest: Food, Food Blogger, Foodie
* All data curated via Hypr
Paul Henry Duval, born and based in Cologne, Germany, is a fashion stylist sought after by national and international celebrities alike. It was Valerie Campbell, mother of Top Model Naomi Campbell, a valued friend, and a highly satisfied customer, who introduced him to the world of high- class fashion.
The Numbers:
Instagram: 65.2K Followers Facebook: 3K Followers
Avg. Engagement Rate: 1.14%
Key Audience Interest: Fashion, Menswear, Blogger
* All data curated via Hypr
Fitness influencers are everywhere nowadays, but only few of them show an Instagram grid that doesn’t make us feel guilty for missing the gym… Keltie is one of our favs!
Meet Keltie O’Connor: a social media influencer who posts about fitness, work outs, sports, food, travel, adventure, friends, and lifestyle. She is the former college basketball player and is based in Toronto, Ontario, Canada.
The Numbers:
Instagram: 78.2K Followers YouTube: 48.4K Subscribers Twitter: 2.9K Followers
Avg. Engagement Rate: 5.28%
Key Audience Interest: Fitness, Workout, Health
* All data curated via Hypr
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