5 Reasons to Use Twitter to Market your Business
Twitter has 192 million active daily users, and you can be sure your past and future customers are among them.Β If you havenβt yet considered jumping on the Twitter bandwagon, Iβm going to give you 5 reasons to use Twitter to market your business.
Β
Are you ready?
1. Twitter Gives Your Brand a Personality
People buy from people, not businesses, and Twitter gives your business a way to connect as a human.
Β
People indulge in their passions on this platform. So, whether itβs sports, arts, politics, entertainment, or causes such as breast cancer and the environment, thereβs a #hashtag for it and a lively conversation around it. As a result, searching for common ground is easy to do.
Β
These #hashtags give you the opportunity to tweet about something near and dear to your followerβs hearts and connect with them on a personal level.
Β
Businesses often struggle to find ways to show their human side on social media. But youβll find those types of posts come naturally here.
Β
2. Tweets Drive Traffic
Tweets are an easy way to build curiosity, create a sense of urgency, or get your followers in a FOMO frenzy.
Β
Don’t let the 280 character limit cause you to panic. You can use this tiny but mighty space to tweet a teaser for whatever you want. Then, follow it with a link to your sales landing page, podcast episode, YouTube channel, sales video, or website.
Β
Keep your followers coming back for more by constantly using this strategy.
3. Engagement is More Authentic
Thereβs a place for the planned tweets on your monthly content calendar, to be sure. But thatβs not all you should be doing.
Β
One of Twitterβs many delights is the #Explore feature. Use it to follow trends and #hashtags, and watch as doors to spontaneous conversations fly open.
Β
Leave room for these gems. Because these conversations happen in the moment, your engagement is more off-the-cuff and more natural.
Β
As a result, your followers will hear a voice that aligns with your brand but also sounds like a real person.
4. Itβs a Useful Customer Service Tool
Twitter is a fantastic way to provide excellent customer service. Customers use the platform to provide feedback and ask for help.
Β
Build brand equity by being responsive. Answer their questions, give links to tutorials, and tweet the answers to your FAQs. Improve their customer experience. Create polls and put up surveys and use their feedback to improve their customer experience.
Β
Keep in mind 77% of Twitter users express an improved impression of a brand when they respond to a tweet. As a result, some companies have a dedicated account for customer support.
5. Twitter Helps You Reach New Audiences
One of the fastest ways to reach new audiences is to engage on Twitter. But you canβt just like or retweet.
Β
Your engagement has to be meaningful. Meaning, you need to add something of value. For example, add your impressions or insights, tell your followers why you like it, why itβs funny, or why/how this information will benefit them.
Β
Retweet the tweets of influencers, current or past customers, and business partners and associates. And make sure to @mention them in your original tweets. This invites them to do the same and gets you in front of their followers and their followerβs followers.
Ready to Take Flight?
If the recent hiccup with Facebook and Instagram taught us anything, itβs donβt keep all your eggs in one basket. While Facebook and Instagram are popular social media platforms, theyβre certainly not the only ones.
Β
Twitterβs unique features make it a worthy contender in the business marketing arena. There are plenty of opportunities to let the human side of your business shine without sounding like youβre selling your products or services.
Β
Keep your options open by keeping an open mind to platforms like Twitter and take your vulnerability down a notch.
Β
Ethical AI in Marketing: Where to Draw the Line
As artificial intelligence becomes an integral part of modern marketing, from personalized ads to predictive analytics, the question isn’t whether AI should be used but
Building a Personal Brand in a Noisy Online World
dfsdfsgdffg Building a personal brand isn’t just an advantageβit’s a necessity. Whether you’re an entrepreneur, freelancer, or creative, standing out in a noisy online world
Small Businesses AI: Marketing Solutions for Lean Teams
Artificial intelligence (AI) is no longer a luxury reserved for large enterprises with deep pockets. Small and medium-sized businesses (SMBs) can now harness the power
Storytelling Strategies for Lead Generation
Attention is currencyβand unclear messaging is expensive. If your audience doesnβt quickly grasp what you offer and why it matters to them, theyβll scroll on
Ethical AI in Marketing: Innovate Responsibly
Artificial Intelligence (AI) has transformed the marketing landscape, enabling unparalleled personalization, efficiency, and innovation. However, with great power comes significant responsibility. Marketers leveraging AI must
Transforming Social Media into a Direct Sales Powerhouse
Social media has evolved beyond mere networking and entertainment. It’s a dynamic marketplace where businesses of all sizes, from agile startups to established enterprises, can