the Importance of a blog
Importance of blogging

Your Business Needs An Online Blog — Here’s Why

In today’s conglomerate economy, starting a small business and being self-employed is becoming less popular over the years. However, in the post-Covid era, self-employment is on the rise again, with more and more women that choose to walk the independent path. 

Being self-employed can have significant advantages, but like all good things, it comes with a cost: you have to always put in effort in bringing more and more new clients. There are many ways to bring in new business, but we want to focus today on one in particular: Starting your own website with an online blog. Here are four reasons for it.

Everything Is Digital Today

One of the prominent trends that we saw during the pandemic is the substantial digital transformation of businesses everywhere. Business owners worldwide understand that every physical business should also have its own digital presence: Social profile, GMB page, an online website, and more. Even if you have other forms of digital presence, a website is imperative: It is more visible on Google and will also help promote your GMB page.

Branding

A website is a branding measure: It tells the world you are serious about your business and maintains a website for it. An online blog on this website is another branding step: if you have a quality blog on your website, it gives people value, which will make them trust when they need your service. It might even demonstrate to them that they needed your service when they didn’t even know it. 

But most of all, maintaining an online website and blog is branding us as a professional figure in our field: If we show a lot of content about something, it suggests that we know a thing or two about it. That is why, In more ways than one, a blog is actually a marketing funnel that strengthens our appeal to potential clients.

Control Your Content

Many businesses promote themselves using content on social media. Don’t get us the wrong way: social media is great and necessary. But you must understand that when you upload content to your social profiles, you are not the owner of this content: The social moguls own it. That is one of the reasons the Web 3.0 Movement started in the first place. 

However, until our web progresses to Web 3.0, we should take control of our own content: start our website (preferably WordPress), and upload our content there. That way, no one could ever take it away from our hands. Furthermore, using our independent blog allows us to access it more comfortably and makes it more visible on Google searches.

Google Presence

How can we bring new business? One way is Google: People search for this service or that service and find what they need. How can we ensure that our website will be high on users’ search results? There is no way to guarantee it, but an online blog is a must-have if we want our website to have high SEO results

Even if our website doesn’t eventually go high enough under key searches, it might still Increase website traffic from users who search “long tail keywords” that we have discussed on our website. That is why our blog must be as comprehensive as possible.

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