While the majority of customer brands have been advertising on established platforms like LinkedIn, Twitters, and Facebook for years, several marketers are still fighting to make policies for newer sites such as Instagram. Therefore, we developed an Instagram marketing guide that will help you build an Instagram marketing program.
The Ultimate Instagram Marketing Guide for Business Success
Create an Account
To market your business on Instagram, you would first have to create an account. Unlike the other social media sites like LinkedIn, Pinterest, and Facebook, Instagram has one type of account. To use Instagram properly, you will have to own either a phone or tablet as accounts are generally tied to individual gadgets. This implies that you won’t be capable of managing your account from a computer but if you are not familiar with the latest technological advances, then it is better to hire an Instagram marketing agency. They help you create an Instagram account and so on.
Develop Unique Videos and Images
To succeed with the Instagram marketing policy, you have to be ready to invest in top-notch content. Well, Instagram rose in acceptance because of its unique photo editing abilities that allow users to customize pictures and share them with their friends. Moreover, it released a video capture feature that lets marketers share videos on Tumblr, Twitter, and Facebook. Instagram even launched a hyper-lapse function which lets users create these amazing videos for advertising purposes. Make certain to have a healthy blend of both videos and photos as part of your advertising strategy. This is one of the most important Instagram marketing tips.
Brainstorm Ideas for Contest
There are numbers of contests that you can easily run on your Instagram including:
- Photo challenge contest: Ask your followers to post their custom image with a hashtag which you specify.
- Comment contest: Followers must “comment” on your picture to be eligible to enter the contest.
- Like contest: Followers must “like” your picture to get an entry in the contest.
A Contest is a superb way of sparking interactions on Instagram and aid develop your presence.
Apart from the contest, there are several ways for leveraging influencers, including doing an Instagram takeover, sponsored posts, and product giveaways. In case you are a brand whose target consumers are millennials, then running an influencer marketing operation on Instagram can be a better method to connect with prospective customers.
However, it is always recommended to consider taking an Instagram marketing training guide that can help understand the main things of Instagram marketing guide for business.