Coca-Cola and Crypto.com To Launch FIFA World Cup NFTs

Coca-Cola and Crypto.com have partnered to create 10,000 unique pieces of NFTs based on ‘heatmaps’ of the players playing during the FIFA World Cup in Qatar 2022™.

Coca-Cola and Crypto.com will immortalize the fervor, force, and remarkable talent of the top teams competing in the FIFA World Cup Qatar 2022TM in a series of NFT artworks inspired by the distinctive “heatmaps” formed by each team’s on-field attacks, tackles, and winning goals.

The 10,000 unique NFTs were produced by tracking the in-game movements of players during matches, and were developed and hosted on the Crypto.com NFT platform by digital artist GMUNK (a leading NFT artist who has worked in the digital space for over 20 years and is credited with creating the sci-fi look of the Hollywood films Tron: Legacy and Oblivion).

Coca-digital Cola’s center for the FIFA World Cup Qatar 2022TM is called Coca-Cola Fan Zone. It offers supporters the chance to communicate their feelings, excitement, memories, and support for the FIFA World CupTM this year. The Leaderboard, Promises, and Believers Predictions are the three primary components of the Coca-Cola Fan Zone, which together create a global competition that will put fans’ knowledge to the test and let them connect with one another.

The NFTs would be available at Crypto.com‘s platform account, while Coca-Cola’s ‘Piece of Magic’ NFT would be available on Coca-Cola’s fan website.

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