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December 9, 2024
If you’re a professional looking for work or networking opportunities, or a company owner that wants to promote his business, Linkedin is an essential platform for your digital presence. Creating a Linkedin profile is easy, as the business-oriented social network has a user-friendly interface. However, making sure that your profile stands out and attracts potential employers and clients is not always that simple.
Here’s what you need to know to create a Linkedin Profile that will help you get noticed:
Start with perfecting the basics:
Once you’ve set up your basic Linkedin profile, make sure to add anything that can add more insight into your career so far:
The Summary or About Section is the most personal part of your profile where you get to describe yourself in your own words. It can be compared to a cover letter you would write for your CV. Some creativity can be good here but remember LinkedIn is still a professional network. Here are a few other tips for writing a great Linkedin “About”:
Like any social network, you can’t expect to get noticed on Linkedin if you don’t follow others and post content. Here are a few basic ground rules to grow your presence:
Business pages on Linkedin have limited organic reach, so you probably won’t get your content noticed by posting to them. However, take into account that unlike personal profiles, business pages are indexed and can help with the SEO of your business.
A strong Linkedin profile can be vital in finding a new position when searching for work. For businesses, it can be a tool to find clients and make connections. Setting up a detailed profile, optimizing your summary, and consistent activity is critical to growing your Linkedin presence.
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