Twitter: 4 Ways To Maximize As An NFT Marketing Tool

Twitter is one of the most effective social media platforms when it comes to brand visibility. As we have mentioned in a previous post, there are many reasons why you should use it as a marketing tool for your business.

Those that have an NFT project will of course benefit from having a social media presence and Twitter is an example of one of the platforms which can have many advantages for you when used effectively for your NFT marketing.

In this post are 4 ways you can maximize Twitter as an NFT marketing tool.  

Twitter Spaces

Twitter Spaces has emerged as a great method of establishing your brand voice and broadening your reach through the audio-based platform.

When you have an NFT project, the goal is not only for as many people to know about it as possible but for you to be positioned as an authority or leader in your space. It brings many benefits when you are creating and participating in conversations in the NFT space, as this brings eyes and credibility to your project.

#no_sleep 😱 I’m ready for some new alpha, education, good pips & shopping 🛍 tonight 🚀🚀🔥💫
With the #bubblebusters fam@Helloimmorgan @BillyM2k @CryptoWhale @DaBunnyOFFICIAL @0xDarth @113XRP @NateAlexNFT @3LAU @henrykaiser @Nick_Smoll @TheNFTSquirrel @AshleyDCan @0xHustler pic.twitter.com/j00SU0t7aY

— Tal Navarro / Social Lady / WIN (@talnavarro) January 11, 2022

This is where Spaces can prove to be a massive asset in your marketing strategy.

Through Twitter Spaces, you are able to join Spaces as a speaker, be invited onto a Space as a co-host, or create your own Space as a host. Whichever role you play, you have a unique opportunity to speak, showcase your thought leadership and of course, promote your NFT project to people that may not have known about it otherwise.

Need help with marketing your NFT project on Twitter? Click here.

Click here to start using one of the best AI-powered generator – hypotenuse.ai.

Asking Questions To Your Audience 

When you have an NFT project, you need to know what your audience is thinking. In order to meet the needs and wants of your user, you need to know exactly what those needs and wants are. You need to understand your audience’s desires and what they like and dislike. You also need to simply talk to them.

If you could meet your younger self, what kind of an advice you would give yourself? 🙃

— Tal Navarro / Social Lady / WIN (@talnavarro) January 22, 2022

In this day and age, people want to be able to talk to their favorite brands. Your NFT project should be no exception. Ask them questions, ask them what they want to see from you next, ask them what they love about your NFTs.

Twitter just launched her “Twitter Blue”, setting your profile picture in to an NFT.

Which NFT would you show from your collection?

Im still not sure about mine, love them all (almost!)
🐳🐬🐟 pic.twitter.com/cQ5nL0PwHv

— Tal Navarro / Social Lady / WIN (@talnavarro) January 20, 2022

The goal is to prompt interaction and engagement with your audience. You will likely gain some important insight into what works and doesn’t work for your brand and insight into future plans for your NFT collections.  

Being Consistent With Interactions

Twitter is a platform that rewards you interacting with others as much and in some cases more than others interacting with you and maximizing the visibility of your NFT project involves your brand being consistent when it comes to showing up and interacting with other users in your niche.

Exciting 🔥

— Tal Navarro / Social Lady / WIN (@talnavarro) January 13, 2022

This means mentioning others in your tweets where possible, replying to tweets of notable accounts, retweeting and liking relevant tweets, quote tweeting, DMing notable accounts when a rapport has been established. 

The more you can be consistent with your interactions you extend your reach which means more people can see you – which means more exposure for your NFT collection. This also increases your chances of networking with potential investors for your NFTs as well as deepening your connections with your existing users.

Need help with marketing your NFT project on Twitter? Click here.
Click here to start using one of the best AI-powered generator – hypotenuse.ai.

Creating Twitter Threads

Making the most of Twitter is all about telling stories and telling them often. That’s why it’s in your best interest to create long-form Twitter threads whenever possible. Twitter threads are key ways in which you can gain and increase your following. 

Twitter threads are simply a series of tweets that are done consecutively and are linked together. Perfect for breaking down a big idea into digestible pieces of information. Through these threads, you can provide value to your audience such as – insight into your NFTs collection, information on where they can invest and support you further, information on NFTs in general, telling stories about your team, or facilitating discussions on anything which you find important to share with the world.

The goal is to establish thought leadership and authority. Studies show that Twitter threads retain more information than singular tweets so it provides many benefits to you to plan and create Twitter threads as much as possible.

When used right, Twitter can be a vital component of your NFT marketing strategy. Many NFT projects have gone viral due to all or a combination of many of the methods applied here. Incorporate these into your own strategy and see how they work for you.

We offer outstanding Twitter marketing services for your NFT projects and campaigns. Get in touch here and we’ll see how we can help you out.