Digital and technological experts predict that 2019 will see a rise in blockchain use throughout various industries. Specifically, the use of blockchain will explode in the field of digital marketing.
Why? Well, the use of blockchain for online advertisements is a lot more effective. It promotes decentralized communication between parties and is readily verifiable and credible.
So what are some other benefits:
Currently, the digital marketing field is managed by a cohort of large companies such as Google and Facebook. Due to issues with credibility, most companies when looking to advertise on a website must be vetted by these companies. This process provides trust both for the site owner who can assure they are working with a viable business as well as the advertiser who can ensure real, organic clicks and exposure.
Blockchain eliminates the need for the larger vetting companies. The technology itself already does the verification that the other companies offer. And, they do it with 100 percent accuracy!
The Internet age, while glorious, provides many opportunities for scams and fraud. Blockchain essentially eliminates this reality due to its focus on verifying users. Moreover, in the field of digital marketing, companies looking to learn more about another company can easily trace and research them using blockchain technology.
The technology can be used to trace “supply-chains” and distribution techniques. As such, when researching companies for advertisement, the transparency of the operations can build trust between both parties.
As is already happening, the use of blockchain in digital marketing could also breed consumer confidence. One, the growth of Bitcoin means those consumers using Bitcoin will be more likely to use and engage with advertisements that allow Bitcoin transactions. This branding strategy through using blockchain technology will simply be more effective.
Additionally, blockchain offers consumer control of their transaction history. Micropayments for advertisements to accumulate consumer information will become more commonplace. Thus, consumers will feel in control of their information and choices, rather than having ads take their information blindly.
Blockchain technology is here, are you ready for it?
Let us know how we can help you!
