Micro-Influencers: The Key to Niche Marketing
In recent years, the digital marketing landscape has dramatically shifted. While macro-influencers and celebrity endorsements once dominated the space. Brands increasingly focus on micro-influencer — individuals with smaller, yet highly engaged audiences. Micro-influencers, typically from 1,000 to 100,000 followers, offer a unique value proposition: authenticity, trust, and the ability to deeply connect with niche audiences. […]
